Discover Shelby Privacy Policy
Effective Date: 12/18/2025
Shelby County Tourism (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website [Discovershelby.com] (“Website”). By using our Website, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following information:
a. Personal Information:
- Name
- Email address
- Phone number
- Any other information you voluntarily provide through contact forms, event registrations, or newsletter sign-ups
b. Non-Personal Information:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on the Website
- Cookies and other tracking technologies
c. Third-Party Data:
We may collect information from third-party services we use, such as Google Analytics, social media platforms, and mapping services.
2. How We Collect Information
- Through forms you fill out on our Website
- Automatically via cookies and analytics tools
- Through social media or third-party integrations embedded on our Website
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and requests
- Send newsletters, updates, or promotional materials (with your consent)
- Improve the Website’s functionality and user experience
- Conduct analytics and planning for tourism initiatives
4. Sharing Your Information
We do not sell your personal information. We may share information with:
- Service providers who assist us with hosting, analytics, or communications
- Government agencies when required by law
- Other third parties only with your consent
5. Cookies and Tracking
Our Website uses cookies and similar technologies to improve your experience. Cookies help us:
- Remember your preferences
- Analyze Website usage
- Deliver targeted content (if applicable)
You can manage or disable cookies through your browser settings.
6. Your Rights
Depending on your location, you may have rights to:
- Access, correct, or delete your personal information
- Opt-out of marketing communications
- Withdraw consent for data collection
For EU users, these rights are provided under GDPR. For California users, rights may be provided under CCPA.
7. Data Security
We implement reasonable security measures to protect your data, including secure servers and limited access. While we strive to protect your information, no method of transmission over the Internet is completely secure.
8. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
9. Third-Party Links
Our Website may contain links to other websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” Please check back periodically.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact: discovershelby@shelbyal.com.